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Ask five simple questions.
**Who published it?**
Is the source identifiable?
**When was the photograph taken?**
Is there an original date?
**Where did the image first appear?**
Was it from a legitimate publication or an anonymous account?
**What was the original context?**
Was it a professional shoot, a public event or something else?
**Is the headline describing facts or simply trying to provoke a reaction?**
Those questions can prevent aThe larger story behind provocative celebrity headlines is really about how modern surprising amount of misinformation.
## Beyond the Click
The larger story behind provocative celebrity headlines is really about how modern media works.
Attention has become a valuable commodity.
The more people click, comment and share, the more successful a piece of content can become.
That creates incentives for increasingly dramatic headlines.
The result is an online environment where the most provocative version of a story can sometimes travel farther than the most accurate version.
Readers therefore have an important role.
Every click rewards a particular kind of journalism.
Every share helps determine which stories become visible.
By choosing carefully what we engage with, we can encourage more informative and responsible coverage.
## The Person Behind the Headline
Regardless of political opinions about Sarah Palin, it is worth remembering that headlines often flatten complex people into a single image.
Palin has had a long career that includes politics, media appearances, writing and public commentary.
A provocative photograph represents only one moment.
It does not define an entire person.
The same principle applies to any public figure.
A photograph can be interesting without being the complete story.
A fashion choice can attract attention without revealing someone’s character.
And a viral headline can be exciting without necessarily being accurate.